electurefiles

Extension Approaches System

The national extension service of the early fifties, with its broad objective of improving the management of the traditional agriculture, envisaged participation of elected representatives of the people, a network of village-level functionaries and subject matter specialists, and the greater use of audio-visual aids. The Intensive Agricultural District Programme (IADP) of the sixties was envisaged …

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The Genesis of Agricultural Extension

The Agricultural Extension was initiated in the fifties of the twentieth century in many of the developing countries. The study of the diffusion of hybrid corn by Ryan and Gross, in 1942 established the critical role of technological information for increased farm production. Agricultural extension education, as a part of agricultural sciences, branched off as …

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Development-Support Communication for Environment and Development

In 1987, the World Commission on Environment and Development, a United Nations body, published its findings in ‘Our Common Future’, known as the Brundtland Report. It says that problems of environment and development are interlinked and that economic interdependence among nations is increasing.’ Areas focussed on included: population and food security; the loss of species …

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Development-Support Communication for Education and Society

Education is the process of bringing desirable change in the behaviour of human beings. It can also be defined as the process of imparting or acquiring knowledge through instruction or study. If education is to be effective, it should result in a change in knowledge, skill, attitude and understanding. Thus, in education, the greatest emphasis …

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Health and Development-Support Communication

Development implies progressive improvement in the living conditions and quality of life of individuals, community and society. Development in one sphere of life leads to development in other spheres. Thus, no distinction can be drawn between economic, social and health development. Economic development is an instrument to achieve social development which, in turn, is necessary …

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Development Communication | Role in Population and Family Welfare

Development Communication can play a tremendous role in popularising Family Planning Schemes. Before knowing about the role of DevCom in this regard, it is necessary to examine the size of the Indian Population and its role in economic development. From the viewpoint of population, India ranks 2nd in the World and from the viewpoint of …

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Development Support Communication

Development support communication approach to Devcom is for evolving effective communication strategy for development projects. Development support communication perspective on development sees development awareness, motivation for development and participation in development as a realistic approach leading to the development effort. The human and localised development approach to communication and credibility are the prerequisites because people …

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Panchayati Raj-Planning at Various Levels

What is Panchayati Raj? Decentralized Planning is a system through which planning is done at different smaller administrative and executive levels. As you know the objective is to establish greater linkage between the developmental needs and priorities of local areas and different social classes in keeping with the sub-national and national level development policies and …

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Development Communication | Democratic Decentralisation

What is Decentralization? The process in which the power or authority present in the hands of the State and Central Government is taken back and is allocated to the local government it is called decentralization. In this mechanism, the authoritative nature of people with power is eradicated and powers are handed over to the suitable …

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Role of Media in Development Communication

Communication is used for more than just passing on information from one person to another. It is often used as a tool to facilitate the participation of people in developmental activities. Such form of communication is known as development communication. According to Everett Rogers, ā€œDevelopment communication refers to the uses to which communication are put …

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