The development communication aims at the behavioural change for the social and economic growth of a particular public. Till now we have studied that development communication is a strategic process of disseminating messages based on pre-conceived policy and plans. Thus this process involves a few fundamental steps to achieve its goals. These steps can be…

The social approach to communication emphasises on the effect of the message on the other person or persons. According to this approach, the message needs to have stimulation value and effect. Communication can take place at different development levels of the social system. A social system has been defined as a collectivity of units which…

Devcom’ is the technical term which is often used for development communication. The role of Devcom is to create the environment if necessary for development to succeed. Wittman defines it as an organised systematic effort to apply knowledge about social health and pathology in such a manner. as to enhance and preserve the social and…

There are various ways to look at the development and execute plans to achieve development goals. We have understood the Meaning and Concept of Development and we know about the Issues and problems in development, now we will understand how we will approach the development to solve these problems. What is Approach? The approach is…

Development is a complex process of moving the nation ahead on the paths of better social and economic growth. This growth is achieved by eradicating poverty, starvation and boosting health, literacy, economic growth of under-developed areas of the nation. What is the Model? Model is a theoretical term used in research. A model systematically describes…