A strategy is the careful formulation of plans towards aclie$ng a goal. Since development communication is goal-oriented, one has to be careful in planning communication strategies. There may be a number of communication strategies for the achievement of a particular communication goal. There is a need to analyse these very carefully. Since these strategies are formulated in the context of the developing countries, one should give keen consideration to cost-benefit factors before selecting the right strategy. In the modern world, there is a number of new technologies, media and techniques, which are available to a communication strategy planner. One has to evaluate these alternatives available to him, using cost-benefit analysis and administrative feasibility. Always, one has to keep in mind the target audience. One should be fully satisfied with answering these questions: