Deep Jagdeep Singh

Characteristics of Developing Countries vs Developed Country

Faced with these complexities in conceptualizing development, there are many textbookswhich try to present underdevelopment in terms of certain common characteristics of thedeveloping countries. These includelow levels of living,low levels of productivity,high rates of population growth,high and rising levels of unemployment,underemployment, andhigh dependence on agriculture and other primary production. Development, in contrast, is associated with …

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Case Studies on Communication-support to Agriculture

This essay briefly outlines a few case studies of development support communication through the mass media. These case studies represent only Indian experiences and do not cover experiments outside India. 1) Radio Rural ForumsBasing on the Canadian experience, the Radio Rural Forum experiment was conducted by the All India Radio at Poona during 1956. The …

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Diffusion of Innovation for Development Support Communication

Research on the diffusion of innovations model began with Bryce Ryan and Neal C. Gross investigation (1943) of the diffusion of hybrid seed corn among Iowa farmers. By 1941, about thirteen years after its release by agricultural researchers, this innovation was adopted by almost 100 per cent of Iowa farmers. Ryan and Gross studied the …

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Extension Approaches System

The national extension service of the early fifties, with its broad objective of improving the management of the traditional agriculture, envisaged participation of elected representatives of the people, a network of village-level functionaries and subject matter specialists, and the greater use of audio-visual aids. The Intensive Agricultural District Programme (IADP) of the sixties was envisaged …

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The Genesis of Agricultural Extension

The Agricultural Extension was initiated in the fifties of the twentieth century in many of the developing countries. The study of the diffusion of hybrid corn by Ryan and Gross, in 1942 established the critical role of technological information for increased farm production. Agricultural extension education, as a part of agricultural sciences, branched off as …

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Development-Support Communication for Environment and Development

In 1987, the World Commission on Environment and Development, a United Nations body, published its findings in ‘Our Common Future’, known as the Brundtland Report. It says that problems of environment and development are interlinked and that economic interdependence among nations is increasing.’ Areas focussed on included: population and food security; the loss of species …

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Development-Support Communication for Education and Society

Education is the process of bringing desirable change in the behaviour of human beings. It can also be defined as the process of imparting or acquiring knowledge through instruction or study. If education is to be effective, it should result in a change in knowledge, skill, attitude and understanding. Thus, in education, the greatest emphasis …

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Health and Development-Support Communication

Development implies progressive improvement in the living conditions and quality of life of individuals, community and society. Development in one sphere of life leads to development in other spheres. Thus, no distinction can be drawn between economic, social and health development. Economic development is an instrument to achieve social development which, in turn, is necessary …

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Development Communication | Role in Population and Family Welfare

Development Communication can play a tremendous role in popularising Family Planning Schemes. Before knowing about the role of DevCom in this regard, it is necessary to examine the size of the Indian Population and its role in economic development. From the viewpoint of population, India ranks 2nd in the World and from the viewpoint of …

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Development Support Communication

Development support communication approach to Devcom is for evolving effective communication strategy for development projects. Development support communication perspective on development sees development awareness, motivation for development and participation in development as a realistic approach leading to the development effort. The human and localised development approach to communication and credibility are the prerequisites because people …

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